Feather celosia (Celosia argentea (Plumosa Group) ‘New Look’)

Features and Characteristics

Celosia argentea cultivars are typically divided into three general groups: (- Cristata Group, (- Plumosa Group, and (- Spicata Group.

Plumosa Group plants, commonly called feather celosia, plumed celosia or feathered amaranth, feature narrow-pyramidal, plume-like flower heads (4-10” long) composed of tiny, densely-packed, vividly-colored flowers. Flower colors include bright shades of orange, red, purple, yellow and cream. Flowers bloom throughout summer into fall (sometimes to frost) on erect stems clad with spear-shaped green to red-purple leaves. The flower heads sometimes project an artificial, almost plastic-like appearance that, to some gardeners, may border on the gaudy. Plumosa Group cultivars range in size from dwarf to tall (8-36”). Selections include Kimono Series (to 8”) and Century Series (to 2’) plus individual cultivars of merit such as ‘Apricot Brandy’ (pale orange flowers to 20” with green-purple leaves), ‘Forest Fire’ (scarlet flowers to 24” with maroon leaves), and ‘New Look‘ (red flowers to 14” with purple-bronze leaves). Can be found listed under various names including C. argentea var. cristata (Plumosa Group), C. argentea var. plumosa, and C. plumosa

Genus name comes from the Greek word keleos meaning burning for the colorful flowers.

The specific epithet argentea means “silvery”, in reference to the shiny, white bracts and tepals of the species. The group name Plumosa means “feathery” in reference to the shape of the inflorescence.

‘New Look’ is a 1988 introduction that features bright red flower plumes and purple-bronze leaves. It typically grows to 14″ tall with a spread to 12″.